Have you ever noticed the shape of shoes can be very different? Have you wondered why you are a certain size in one style or brand of shoe but a different size in another?
This is because different brands and styles within brands are not all made using the same last.
A last is a 3 dimensional form on which a shoe is constructed. Different shoe manufacturers design their own unique lasts which differentiates the fit of their footwear from their competitors. A unique last is used for every individual half size and width. Footwear brands such as New Balance, that are dedicated to fit and comfort, will use numerous last designs that target very specific fits for a specific type of foot and/or activity. This can also explain why some brands may charge a little more for their shoes as the manufacturing costs increase greatly with every size and width added.
Having a professional shoe fitter who understands the unique fit of every shoe is very important in finding you the right pair of shoes. Understanding that while you may have a foot size (like an 8B or 8 medium) that doesn't mean you will have the same shoe size when you try on different brands or even models within a single brand.
Having your feet measured gives you a great place to start when you begin trying on shoes. Understanding how your foot size will fit into the thousands of shoes out there may require some help.
Finding the correct shoe will make you feel better from head to toe!
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